Marketing Strategy Manager
|May 22, 2018 - July 20, 2018|
|Location:||Cottonwood Heights, UT|
|Employment Type:||Full Time|
MasterControl Inc. creates software solutions that enable life science and other regulated companies to deliver life-improving products to more people sooner. MasterControl's integrated solutions accelerate ROI and increase efficiencies by automating and securely managing critical business processes throughout the entire product lifecycle. More than 1,000 companies worldwide, ranging in size from five employees to tens of thousands, rely on MasterControl cloud solutions to automate processes for new product development, clinical, regulatory, quality management, supplier management, manufacturing and post-market surveillance. MasterControl solutions are well-known for being scalable, easy to implement, easy to validate and easy to use. For more information, visit www.mastercontrol.com.
The Marketing Strategy Manager will be a thought leader in audience-centric thinking, brand activations, public relations and internal communications focusing on authenticity, actionability and amplification of the MasterControl brand across both customer and employee journeys.
This role is expected to work with the Vice President and Director of Marketing Strategy to support the development of clear and compelling go-to-market strategies that connect audience intention and needs to business objectives while driving the rollout and implementation of key initiatives to ensure that strategy is operationalized and optimized. This individual will continuously ideate, articulate and activate and requires a high level of curiosity, energy and presence.
The Marketing Strategy Manager will collaborate with identifying and articulating concepts and positioning in a way that is compelling and memorable. They will inspire original creative thinking among every team member and ensure that the core elements of the brand mission, vision, value proposition, messaging, tone, language, etc. align to the voice of the customer.
Become the SME for customer purchase journey and product lifecycle and key 'marketing moments' to influence.
Identify new ways to understand prospect, customer and employee behavior and drive contextual engagement.
Craft companywide value proposition, core messaging and activate through internal communications/events.
Extend and amplify new brand positioning through partnerships with PR agency and publishing partners.
Inspire and inform the creative services team and external partners to continuously improve/innovate.
Partner with product teams, demand generation, sales and support to orchestrate brand experience.
Strategic, systems thinker that continuously searches for new insights, ways to connect and expand concepts, shepherd strategic idea through the creative and development process and effectively leverage the ever-evolving AdTech and MarTech ecosystem to drive innovation.
Experience building out messaging and creative assets for cross-channel marketing strategies and campaign delivery. Understanding of how to align and sequence messaging to connect and convert individuals at specific points in their journey. Desire to help creative services understand how to design dynamic/modular content.
Analytic mindset and desire to work closely with marketing analysts to assess marketing and sales data and set specific marketing goals, campaign performance metrics and champion a culture of data-driven optimization.
Ability to adapt to ever-changing business realities; motivated and determined to grow into his or her next role. Has the capacity to transform and align a team or organization around a new goal. Continues to source, develop and implement strategic planning tools that enhance the level of thinking and insight injected into the process.
4-6 years of experience crossing advertising, public relations and marketing ideally with a blend of agency and client-side roles with a wide-ranging experience in the media and marketing industries, with a mix of online and offline channels, media and creative.
Exceptional presentation skills, with experience of presenting strategy and securing buy-in at mid- to senior levels.
Strong knowledge of marketing trends and technology stack, specifically core CRM, MAP, CMS and DMPs.
Familiarity with SEO/SEM best practices and web analytics platforms like Google Analytics.
Bachelors Degree in Marketing, Communications or applicable field.
Advanced degrees considered but not required.
Why Work Here:
MasterControl is a place where Exceptional Teams come together to do their best work. Hiring Exceptional Teams, including the best talent in our industry, is a core value of ours. MasterControl employees are surrounded by intelligent, motivated individuals every day. We like to call it #TheBestTeamOnThePlanet.
We value every employee and their contribution to what makes MasterControl successful. We give right back to the employee through great flexibility, and continuous opportunities for advancement.
Not only do we hire Exceptional Teams, but we work hard to keep them here by developing and challenging their skillsets, encouraging professional development and growth, and offering a culture that can't be found elsewhere. Which is why we say - #WhyWorkAnywhereElse?
To put it simply, working at MasterControl is fun, challenging, and rewarding. From our Fitness Clubs to our awards programs, from our company parties to our exceptional products, you really can't go wrong. MasterControl could be your next (and last) career move!
We are growing quickly and always looking for talented individuals to add to #TheBestTeamOnThePlanet!
Applicants must be currently authorized to work in Australia on a full-time basis.
MasterControl is an Equal Opportunity Employer.
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.
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