SEM Specialist

March 21, 2018 - May 19, 2018
Location:Salt Lake City, UT
Employment Type:Full Time
Description:About MasterControl MasterControl Inc. creates software solutions that enable life science and other regulated companies to deliver life-improving products to more people sooner. MasterControl's integrated solutions accelerate ROI and increase efficiencies by automating and securely managing critical business processes throughout the entire product lifecycle. More than 1,000 companies worldwide, ranging in size from five employees to tens of thousands, rely on MasterControl cloud solutions to automate processes for new product development, clinical, regulatory, quality management, supplier management, manufacturing and post-market surveillance. MasterControl solutions are well-known for being scalable, easy to implement, easy to validate and easy to use. For more information, visit


The SEM Specialist works with the SEM Manager and other members of the SEM team to complete tasks related to search engine optimization (SEO) of the prospect website and optimizing pay-per-click (PPC) advertisements to increase rankings, drive traffic, and generate new leads. The SEM Specialist is expected to have a working understanding of current SEO and PPC optimization techniques, with a proven record of success. This person will work closely with other Marketing personnel and the SEM Manager to improve the overall website design and lead conversion process to improve lead generation. Strong analytical skills are required in order to determine the effectiveness of optimization efforts. Basic understanding of HTML coding is required. This position is critical to assisting the Sales team in developing MasterControl's sales pipeline to increase company revenue. Works under immediate supervision.

Stay up-to-date on SEO & PPC success factors and optimization tools
Work to implement SEO strategies to improve website rankings
Work with industry websites to build partner relationships to the benefit of both parties
Identify keywords for new website landing page and PPC campaign creation
Content optimization of website landing pages to improve search engine rankings
Creation and optimization of PPC campaigns to improve lead generation
Editing HTML for website landing page creation and optimization
Generate ideas for website improvements to increase website-to-lead conversion
Analytics of all website and PPC elements to determine what is working and what is not working to drive further optimization efforts
Other duties as assigned

Associate's degree in a technical or business discipline or equivalent experience
Work experience should include a minimum of 1 year of search engine optimization and / or pay-per-click management
Successful experience of SEO & PPC projects required
Strong analytical ability to determine success of optimization efforts
Ability to manage multiple short and long term projects without close supervision
Excellent attention to detail and accuracy
Strong Microsoft Excel skills required, with overall Microsoft Office experience
Fundamental understanding of HTML and website design


Ability to operate a computer and work at a desk for an extended period of time

Why Work Here?



MasterControl is a place where Exceptional Teams come together to do their best work. Hiring Exceptional Teams, including the best talent in our industry, is a core value of ours. MasterControl employees are surrounded by intelligent, motivated individuals every day. We like to call it #TheBestTeamOnThePlanet.

We value every employee and their contribution to what makes MasterControl successful. We give right back to the employee through a generous benefits package, great flexibility, and continuous opportunities for advancement.

Not only do we hire Exceptional Teams, but we work hard to keep them here by developing and challenging their skillsets, encouraging professional development and growth, and offering a culture that can't be found elsewhere. Which is why we say - #WhyWorkAnywhereElse?

To put it simply, working at MasterControl is fun, challenging, and rewarding. From our Fitness Clubs to our awards programs, from our company parties to our competitive benefits, you can't really go wrong. MasterControl could be your next (and last) career move!

We are growing quickly and always looking for talented individuals to add to #TheBestTeamOnThePlanet!

Here are some of the benefits MasterControl employees enjoy:

Generous PTO package of three weeks, increasing after just three years of employment
Competitive compensation with annual merit increase reviews
100% medical premium coverage (yes, you read that right!)
Dental/Vision Plans
401k Plan
Employer Paid Life Insurance Policy ($50K)
Great Flexibility
Wellness Programs (every employee gets a Fitbit!)

Applicants must be currently authorized to work in the United states on a full-time basis.

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.
Click Here to Download Complete Job Description

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